Apple Corporation in the race for smart screens

Tech enthusiasts have been speculating since the first half of 2021 that Apple will enter the smart display market, which is still dominated by Amazon and Google.

Apple Corporation in the race for smart screens
Apple Corporation in the race for smart screens

Tech enthusiasts have been speculating since the first half of 2021 that Apple will enter the smart display market, a field still dominated by Amazon and Google with products like the Echo Show 8 and Google Play. Nest Center.

The problem is that even if Apple releases such a product by the end of 2022, it will be too late. But this isn’t the first time Apple has been so slow.

This fall will mark eight years since the launch of Amazon’s first-generation Echo smart speaker and seven years since the product officially hit the mass market. For comparison, Apple’s first HomePod launched in February 2018, four years after Amazon’s Echo.

Analysts say that despite Apple joining later, “The Half-Bitten Apple” may still create a foothold in the market, although users may have to wait another year or two before they can see the product. real. Economic business. wearing. nostalgia.

Challenging battle

Amazon and Google are far behind Apple, they are not simply competitors that Apple needs to overcome, but also pioneers with the time advantage to solve problems and test more features for the products. . mine.

For example, Amazon hasn’t produced a smart display with a circular screen since the Echo Spot, a feature inherently unfriendly to watching videos or viewing documents.

Both companies’ products use increasingly optimized interfaces. Google will even add sleep tracking with the second-gen Nest Hub in 2021.

Apple will benefit from this experiment, but any company is bound to make a mistake when it comes to a new product category.

But Apple has a peculiar history of wanting to ignore popular trends to forge its own path. When HomePod first launched, Apple Music was the only music service that could use built-in Siri commands.

Under pressure from customers, Apple is now letting users have alternative app options like Pandora and Deezer, but Spotify subscribers still have no choice but to use AirPlay.

Meanwhile, Siri and HomeKit continue to lag behind Amazon’s Alexa and Google Assistant. Alexa and Google Assistant voice command technology responds faster and better.

These two products also have more flexibility thanks to the support of the Android operating system. Meanwhile, Apple products have a lower market share, which means fewer compatible accessories and only work on “Apple’s faulty” platform.

The “slow buffalo” can still “drink clear water”

While it likes to go its own way, Apple doesn’t gloss over its ecosystem issues and feature holes. So far, Siri and the HomePod software are still in development.

In recent years, the company has added features like intercoms, custom voice profiles, and Apple TV controls.

Most of these features still need time to catch up with Alexa and Google Assistant, but overall HomePod products have some serious flaws. If Apple can “make peace” with Spotify, it will go a long way toward helping Apple products become more competitive.

With that, the iOS version of iPadOS, intentionally or not, laid the groundwork for a high-quality smart display interface.

The Apple Home smart home device control app was also developed to make better use of the tablet-sized screen, while iPadOS 15 already has great app utilities. That is all. The main reason the iPad is a logical entry point for Apple to enter the smart display market.

Some observers think that the iPad can act as a multifunction smart display, so Apple has always been hesitant to develop its own product with a similar part. But the Apple ecosystem still has room for such a dedicated product for a number of reasons.

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